Thank you for an excellent guide for online shopping! If you are looking for great Internet guides for Kids & Family, High School, and College students, please check out the You Are Here Internet series!

Online stores come and go, especially the big ones, but this book lists hundreds of terrific small online stores that carry really unique stuff. I especially liked all of the stores that sell natural cosmetics and natural fiber clothing for me and my kids. I've had this book 2 weeks and already its saved me lots of time.

I learned a lot about online shopping that I never knew before. But the best thing about this book is all the online stores, listed by categories. I found some neat stores. Loved the party section.

I wish I had read this book cover to cover the minute I got it. Silly me, I waited for a good time. The time to read it is the minute you can lay your hands on it...but only if you want the wisdom of the most savvy, prosperous folks who use the internet for business.

Each author has done their best to give their hottest tips for internet promotion and success. You cannot learn these tips unless you've walked the road and fell in a few holes along the way. Save yourself the tumble. Buy this book!

There is a HUGE amount of marketing information, from basics to the extreme, for entrepreneurs online! All of this information comes straight from those who know! This is a must have for anyone who markets or sells online.

How often do you get access to leading experts from around the world in the hot new marketing topic - Internet Promotion?

Let's face it - rarely.

This is a 'must have' book for anyone seriously wanting to cut through the Internet clutter and market their service or product on line.

The wealth of ideas and tips from experts around the world make it essential reading from the novice through to the marketing professional.

I'm proud to have been a contributer to the book and highly recommend it to my clients and audiences I speak to around Australia and overseas.

The honeymoon period is over for the net and this book will show you practical, down to earth tips to make the most of this new medium.

I really like the way the book captures the best ideas and latest edge thinking from around the world. There are not many publications that can provide this perspective.

Debbie has done a great job pulling it all together and this will be a great addition to any business library.

This book is the main book for my Internet Marketing Class at Mercy College's MS in Internet Business Systems program. It includes all necessary topics such as database marketing, banner advertisement, calculating LTV and RFM Email Marketing and best practices. This book is a must read for anyone in direct marketing field.

One of the leading authorities in database marketing, and author of The Complete Database Marketer, has released the second edition of Strategic Database Marketing. There is a certain overlap between the two books, but whereas The Complete Database Marketer focusses on both the operational and strategic side of database marketing, this one goes much more in depth into developing database marketing strategies and the many tools you can use to develop your strategy (e.g. RFM, Lifetime Value, Profitability Segmenting, etc). This second edition also features some new material about the opportunities of the Internet, without becoming an e-commerce guide. Arthur has a very down-to-earth way of writing, which makes this both an educational and highly enjoyable work to read. He also illustrates his teachings with many real-life examples, complete with LTV analyses. Finally, there's an extensive glossary and guide on how to keep up with developments in the database marketing field in the back of the book. My only bit of criticism would be the quizes at the end of each chapter, which at times seem to ask about rather trivial facts, while some of the answers in the back of the book seem to be incorrect.

Anyway, if there ever was a bible for database marketing, this is it ! An absolute must-have for database marketers and a fascinating read for marketers in general. Highly recommended !

I have only been in the direct/database marketing field for a relatively brief time. However, I have already read many recent and highly acclaimed books on the two subjects. Although I rate these books from fair to excellent, none of them compares to this outstanding guide and reference by Mr. Hughes. The coverage of RFM, Recency, Frequency, and Monetary, and LTV, lifetime value, analyses are undoubtedly the best I have read in any magazine or book, with the exception of Mr. Hughes's (please excuse the ancient grammar standard) other writings.

I would highly recommend this book to any direct/database marketing professional. I can't wait for the next edition.

While one can always quible and debate various issues, this book provides a wonderful perspective of the development of equity markets in the U.S. It is an extremely well written and well thoughtout book.

I recommend this to all who might be interested in a larger perspective of our capital markets system.

Bravo to Mark Smith

David Ikenberry
Chairman elect, Dept of Finance
University of Illinois at Urbana-Champaign

This book deals with the events shaping the modern (US) stockmarket. Although there is a chapter on the "early" days (up to 1900), the meat of the book concentrates on the 20th century.

It is absolutely fascinating to read how all of the institutions and rules that investors are confronted with on a daily basis came into existance not that long ago for very good reasons. On the way, the author argues against some well-entrenched historical myths.

The book is well-written and as such pleasant to read. It should however be borne in mind that someone who has no background in the stockmarkets whatsoever may not grasp everything being discussed here. However, this adds to a healthy academic standard of the book that is underlined by the many references to further background material.

Those who are invested in the stockmarkets will emerge from reading this book enriched by the knowledge that many things that we see today have been with us before and that many statements still heard today have been disproven twenty years ago.

Mark Smith has succeeded in writing one of the best histories of the stock market certainly in recent times and maybe of all time. The book has rich descriptions of many of the individuals and companies that have shaped the market over the years. But much more importantly, the book has a coherent, important message.

Smith argues, quite persuasively, that the history of the stock market can be seen as a continual (if sometimes bumpy) upward movement in the valuation measures applied to the market. Smith brings us back to the days when common stocks needed to YIELD more than bonds because they were riskier. He then traces the advance of P/E ratios all the way to the present. Although I am still unconvinced by his arguments that the markets of the late 20s and late 60s were not bubbles (he seems to almost make bubbles definitionaly impossible), this book is a valuable contribution to the current debates about the state of the market.

This is not a get-rich-quick book or a how-to manual, but the story Mark Smith lays out is vitally important to all investors and is an enjoyable read to boot. Highly Recommended.

This book is based on a great deal of research about consumer attitudes and preferences on the web. Everything is up to date which is a feat in and of itself in the fast moving pace of today's e-business world. Non technical, it is easy to understand and grasp the concepts that are presented. I would recommend reading this book as a first step if you or your company want to start an ebusiness. It helps you to understand how your potential customers behave on the web and what their expectations are. This book is a must read for those wanting to sustain online relationships.

A must read book for all people in business. The Soul of the New Consumer gives valuable insight into today's consumers and how to capture new opportunities in the e-commerce business. I highly recommend this to all forward thinking companies and individuals.

So maybe you've been thrust into the new E-whatever position in your company. You feel like a deer in the headlights when the E-consultants and E-agencies come in, start foaming at the mouth and spewing E-jargon. You wonder, what the heck are they talking about and what should I do? Get an agency that speaks English and read this book during the transition!

Laurie and Ken have compiled an impressive amount of quantitative and qualitative research on which to base "The Soul of The New Consumer". Far and away the most important statement to remember in this book is:

"In effect, the Web site experience becomes the primary vehicle for building and reinforcing brand identity and preferences."

Information architecture (the structure of a web site), Internet marketing and Internet branding converge in the mind of the consumer. They should be developed in tandem. The web site experience IS the brand experience; think about it, think about your own web usage experiences.

"The Soul Of The New Consumer" goes on to discuss issues of great concern to many web users. These include privacy, the (non?) existence of customer loyalty, traffic generation, conversion strategies, and perspectives of E-customers. The quantitative research in the book can be found anywhere, the analysis makes the book valuable and the moderated discussions with consumers add a touch of real world insight that is missing from many books.

Now that you've read this book, and have a new agency that speaks English, you'll have a better idea of how to communicate with them. You'll know more of the right questions to ask; the answers to look for and maybe even understand a little of the E-jargon should the conversation digress to that level. You might even feel comfortable enough to make up some of your own!

Eric Marks has offered us a rich framework of information-age paradigms to complement the secular world of strategic thinking.

A wonderful parallel is drawn between the organic nature of the corporation and the darwinian theory of survival. The author demonstrates that while thinking might be organic or hollistic, the IT organization lacks woefully behind due to its structure and the lack of generative planning that accompanies regular business chaos.

The book makes a conscious effort to stop at theory and frameworks, hopefully to be continued with a plan to action and tools for the implementation in subsequent publications.

I found "Business Darwinism" to be a no-nonsense, intelligently written evolution of information. The reading experience is educating, and at the same time, entertaining. It's a compendium of fascinating, and important events that shaped our current day information systems models. The Darwin, and other evolution analogies that the author selected, as well as the attention-grabbing timelines and events makes for an interesting read. He very nicely positions the IT importance intelligently at the center of the corporate model without overstated importance, and supports it with well-built logic as to why it works. The appeal of the book is that anyone, hanging on to any position on the corporate flagpole will find it both interesting and educational, as it helps him or her understand the core value of information at the business level, without all the technogibberish.

I found "Business Darwinism" to be a no-nonsense, intelligently written evolution of information. The reading experience is educating, and at the same time, entertaining. It's a compendium of fascinating, and important events that shaped our current day information systems models. The Darwin, and other evolution analogies that the author selected, as well as the attention-grabbing timelines and events makes for an interesting read. He very nicely positions the IT importance intelligently at the center of the corporate model without overstated importance, and supports it with well-built logic as to why it works. The appeal of the book is that anyone, hanging onto any position on the corporate flagpole will find it both interesting and educational, as it helps him or her understand the core value of information at the business level, without all the technogibberish.

This concise book is very helpful for people who would like to know cryptography. The book uses a lot of diagrams to make complicate concepts easy to understand. One improvement the author may want to do is to fix the errors in the book.

The basics of the usage of symmetric and asymmetric cryptography are explained here step by step in a precise way visualized by clear drawings of a sender, (evil) observer and recipient. Starting with the simplest case and showing what's faulty about it, the author develops an understanding of why it needs message digestion, public and private keys and either Kerberos or a certification authority.

A small part of the book is reserved for some mathematical expostions which do not go very far. Two case studies, one awkward, one profound, round off the book.

The term e-commerce in the title is somewhat misleading. The book deals rather with B2B, the other subcategory of e-business.

A possible audience for the book are people like me, who are supposed to know what excatly a digital signature is and therfore cannot really ask someone.

It usually takes me a while to understand new things, this book was very informative and easy to understand. I now understand cryptography! Read this book!

The X-Economy was a brilliant mix of history, today's economy, technology, business direction, stories, and practical thinking. It is a book that is not only relevant for now but will serve as a reference for the future. I had a vague understanding of the paradox I was living in - the instability and yet the tremendous opportunity. - The X-Economy spelled it out in a well articulated, enlightening and enjoyable fashion. This book is important in order to make more intelligent personal decisions as well as business decisions.

This is the best business book I've read in the past 20 years. The authors' vision rivals that of the best minds in the field, Drucker included.

The X-Economy is a must read for anyone who seriously wants to compete in the 21st century business environment. Without the requisite focus on demand-chain dynamics, any business initiative runs the risk of running aground.

The X-Economy should be on the syllabus of every business program, from the undergraduate level on up.

This is a terrific book. As Lester Craft, Jr., editor-in-chief eCommerce Business magazine said, this book is "the first in-depth explanation of the new world of B2B e-commerce, and how the emerging phenomenon of Internet exchanges is changing the rules of business." Everything is changing so quickly that the old rules on running a business do not necessarily apply now or guarantee success. This book, the x-economy, explains the basics of today's economy so that I'll be able to understand tomorrow's. Thanks Thomas and Nathaniel.

Culture.com is at its best when it describes the effect that the Internet revolution is having on the corporate cultures of modern business. Of special merit are the book's lists of suggestions that managers and human resource executives can follow in attempting to develop a new culture that adequately addresses the changes and strains brought on by the rise of the virtual revolution. Also intriguing is the book's analysis of the dangerous transition period in which companies shift from old cultures to dot-com cultures. While the book is less effective in its look at the more general trends of technology, business and leadership, we from getAbstract nevertheless recommend it for its innovative take on virtual corporate culture.

I read this book and enjoyed it, even though business is a fright word for me. I hate business, but this crew made our current computer based business sound liveable. Anyone who hopes to succeed in today's world, whether as a lone wolf or an administrative manager, needs to read this volume. It is easily understood, clear and to the point, and offers a lot of worthwhile ideas. Workers arise. Buy this book and move forward.

The authors explain how to build a corporate culture in the connected
workplace. Your organization already has a culture which is, at least
to some extent, connected. First question: "How appropriate is that
culture to the needs, interests, problems, and opportunities it also
has?" Next question: "Will it be sufficiently flexible and
resilient to sustain itself as change continues to be the only
constant?" The authors can help you to find the correct answers
to these basic but critically important questions.

In their
Preface, they identify what they call "Nine Challenges for Turning
Your Corporate Culture into a .Com Asset":

1. Making the jump to
warp speed

2. Building a corporate culture in a virtual
organization

3. Living with parallel cultures during the transition
of e-business

4. A new breed of terms in a .com
culture

5. Communication belongs to everyone in a .com
culture

6. Knowledge management is managing people's brain
power

7. The new corporate IQ and getting smart

8. Linkages and
relationships outside the organization: a culture
challenge

9. Leading the journey to the wired
enterprise.

Throughout their book, the authors include relevant
quotations real-world examples rom a wide variety of sources as well
as a number of Tips which will assist the implementation of relevant
strategies. At the end of each chapter, they provide terrific
suggestions re Applying This Information in Your Organization. They
also make generous use of various graphics (eg Three Layers of
Culture)) for purposes of illustration. Then in the books Conclusion,,
they provide Ten Final Tips on Building a Corporate Culture for the
Connected Workplace which increase and enrich even more their
fulfillment of what the books subtitle promises.

(By the way, have
you also noticed how many subtitles of other business books make
extravagant promises which even a combination of Elizabeth I,
Michaelangelo, Merlin, Santa Claus, the Tooth Fairy, Thomas Edison,
and Peter Drucker couldn't possibly keep?)

The authors conclude
with some key points: "Corporate cultures will continue to change
as companies race to implement their e-business strategies. We remind
you once more that the two must work in synch. If your business
strategy and your corporate culture are pulling in two different
directions, the culture will win no matter how brilliant your strategy
is." I now presume to conclude this brief review with a few
suggestions of my own to decision-makers in any organization now in
need of building its own corporate culture in the connected
workplace. First, read and then re-read this book. Then have other
decision-makers in the organization also read and re-read it. Finally,
have everyone participate in a 2-3 workshop (emphasis on
"work"), preferably offsite, and use this book's table of
contents for the workshop's agenda. The primary objective is to
collaborate on an appropriate "game plan", to be completed by
the workshop's conclusion, which the organization then
implements. When problems occur (and they will), reconvene the
workshop participants and collaborate on an appropriate response. Be
sure to keep in mind what the authors of this book have correctly
observed: "If your business strategy and your corporate culture are
pulling in two different directions, the culture will win no matter
how brilliant your strategy is."

I have been involved in private equity, acquisitions, and joint ventures for the last several years, and bought this book to learn more about other types of deals, such as e-commerce partnerships, etc. Given the multiple five star ratings for this book, I expected quite a read. Unfortunately, although the book is fairly informative, I cannot say that it imparts anything that could not be gained by an attentive reading of the business press--just a chronology of various deals along with their rationale. I would say that this book would probably be quite useful for a novice or someone that doesn't keep up with their business magazine subscriptions.

Excellent framework for business development analysis from market overview to deal implementation. Terms for some sample deals are provided, but wish even more was written on deal structure specifics. The book covers turf not previously explored and advanced my professional thinking. Very useful.

If you 'do' strategy, if you 'do' planning, this is a must read for you. Time is, without a doubt, the most perishable asset on the planet. Where and with whom we spend our times now defines our social and workplace identities. The efficacy associated with our use of time charts our career trajectory. Spending time 'strategically' on 'strategic issues' is what executives are supposed to do. In almost two decades serving as trusted advisor to executives, I have never heard an executive say, 'We have no time for strategy." Having huddled around my fair share of top-of-the-house campfires, I find that as the libations taken at CXO watering holes loosen tongues and the executive elders start to tell stories, the most memorable narrative emerging revolves around a review of past decisions. I have heard, stated quietly and in confidence, "We focused on the wrong things. We made the wrong decision." The payback on time spent strategically was, in many instances, negative.

Is time spent strategically a bad thing? Is strategy dead? Was time spent on strategy wasted? Does strategic planning have no place in our time-crazed, execution-obsessed New Economy? In 1983, the uber-executive of our age- General Electric Chairman Jack Welch dismantled the company's once heralded planning department. We have empirical evidence that those spending the most on traditional forms of resource-centric 'strategy consulting' [the cerebrally challenged SWOT - Strengths, Weaknesses, Opportunities and Threats dance] performed the poorest in the market place. The biggest strategic planner of them all, the Soviet Union appears to have just about finished its pre-Millennial journey from totalitarianism to disintegration. Strategy is not dead, but it had certainly fallen out of favor. Few companies don't have strategic plans. Yet few devote the resources to them they used to. Most disturbing, is that efforts to fix the problem, often had the effect of making things worse - or at least making them bad in a different way. Crusades and reforms intended to reinvent, relaunch and reposition the practice strategy have failed.

Lewis Mumford divided history into epochs characterized by their power sources. Traditional strategy tended to emphasize a focused single line of attack, executed by a single economic enterprise- a clear statement of where, how, and when to compete. Noticeably lacking was the question of 'with whom?' The new power source in the New Economy is the ability to assemble the most resource-rich, market-savvy, technology-gifted, fleet-of-foot, known-and-trusted-by-the-consumer armada of partners. The way you do that is the subject of Digital Deals.

No book can promise infallibility. No book can guarantee that good decisions will be made. This book will help you spend the time you can allocate to strategic thinking more efficaciously. As such, this is not a coffee-table book. This is not a Great-Title-No-Content book. This is not a Good-article-unbelievable-they-stretched-it-into-a-book-book. This most definitely is not a I'll-buy-it-but-I-won't-read-it book. Digital Deals is the new, new thing in strategic thinking. Using the framework in Digital Deals to analyze the ur-protangonists of our evolving New Economy [Cisco, Intel, Microsoft, AOL, AT&T, Amazon] I experienced something akin to the joy that must have accompanied Galileo's use of the telescope to study the heavens or Robert Hooke's (1635-1703) use of the microscope to study bacteria. The tools contained in these pages will let you see new things. It will simplify what heretofore has been an incoherent jumble of pieces parts. This book has helped me understand the players, the deals and the deal rationales of the market I work in - digital security and privacy. As I read the book, I continued to ask myself whether the two Georges were adding words to the existing vocabulary of strategic planning or creating a new grammar into which the old words might be conjugated. There is no doubt that the process of market modeling described within these pages fundamentally changes the types of conversations we will be having as we try to plan our respective futures.